


With the double snippet, Google is aiming to address the queries that might be multifaceted or require multiple perspective answers. How is the google double snippet different from a single snippet? So what can you do to be featured in the double snippet? Let’s go over what Google is doing and how you can optimize your SEO to land in one of those top two spots. Now your content has twice the chance of becoming a featured snippet. You may be wondering: “ What does this mean for my law firm’s SEO marketing strategy? Will the double snippet block the space where my site shows up in search results?” Well, we at Custom Legal Marketing see the double snippet as an opportunity rather than a hurdle. Together, these two website’s snippets take up the space that the top 10 search results would otherwise occupy. TWO featured snippets are appearing in some Google searches: one at the top, and one right beneath it. These are the answers to users’ most pressing questions, and this is where you want your law firm’s answers to appear.īut now, you may have noticed something else.
#Surfacing featured snippets from the how to#
If you’ve Googled just about anything in the past couple years - from how to wash red wine stainsor technical searches like website functions - then you’ve seen the occasional “ featured snippet” at the top of the search results page.
